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I remember working on a recent gambling pitch where we found out that more people ‘liked’ Texas Hold’em than ‘liked’ Facebook. A pretty compelling insight when forecasting the growth of the gambling audience in the next few years. Anyway, had a look All Facebook just now and it appears Facebook has finally reached the top of the leader board. I always find this leader board fascinating, and i think it provides a great global top-line insight to the types of audiences that are active on the Facebook platform.

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