Adidas have been at the forefront of big TV ads in recent months, so it was about time Nike got back on the radar. Produced by W+K Portland , the Nike ‘Better World’ spot is 2mins of Nike and what it stands for. Seems like a dual strategy to re-ignite the heritage of the Nike brand as summer approaches whilst raising awareness that Nike is at the forefront of recycling / green initiatives. The end result is a living breathing bit of content that fully encompasses the above. Two for the price of 1, efficient in every sense of the word.
If that wasn’t enough, there is a HTML 5 site for the campaign here: