I, like millions of others, cannot help but get drawn into the complete drivel news stories that the UK X-Factor competition conjures up. Whilst browsing a riveting article on ‘Wagner’, i was served an ad, in the ‘Skyscraper’ position, for ‘Wagner’ related products. Apparently there are ‘Wagner’ products for spray guns, and what appears to be some kind of moisturizer ?! The ads were served by a performance network called ‘Chitika’ whose business tag line is ” Ad’s for right user, right time, right place “. Maybe not on this occasion. I could have accepted this 3 / 4 years ago, but this is just lazy. Be wary of networks that could be detrimental to your brand.