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Here is what all those bouncing balls were about on Google yesterday. New tool brings up search results as you type. Only works in chrome funnily enough.

Google has given us all the ability to try out its instant search results. Instead of having to hit enter or to click search at the end of your query, Google is providing instant results with its new tool.

Really interesting to see how this impacts user behaviour on the search results, and whether ad search strategies have to adapt to this new approach

Works on this link http://www.google.com/webhp?sclient=psy

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