Marketing techniques usually associated with blockbuster films are continually being adopted by the big gaming franchises. In this case, EA have partnered with Linkin Park to push the upcoming Medal Of Honor game ( Out October 15th ).
Their track entitled ‘The Catalyst’ features in a brand new trailer for the game which will debut on August 1st – one day before it becomes available to download on iTunes. The fan base for Linkin Park is pretty established and offers the MOH franchise a great opportunity to re-invigorate the brand and drive anticipation of what is set to be a real challenger for Call Of Duty: Black Ops.
The teaser trailer is below, and the real trailer will be promoted on August 1st.