Onlive has been at least 7 years in waiting, and has been through numerous beta tests in the US market. It really could signal a change in the way consumers engage with gaming content in the future. If successful, It will fire a real rocket up existing hardware owners and force to change their business models – If it works. However, someone like Sony could really profit from this technology and start to potentially install this onto all their TV sets , and then look to drive incremental ‘pay as you play’ gaming credits.
Today, BT announced that they have bought a 2.6% stake in this cloud computing company. The future of gaming is going through a huge shake-up in delivery, and this is yet another signal of how the industry is going to change.